SIGN LAUNCHES: A NEW CHAPTER IN WELLNESS, STARTING WITH INSTAGRAM

LOS ANGELES, CA - [October 1, 2026] - SIGN, the premium hydration brand built for movement and modern wellness, is officially here, and it’s starting with a rebrand of its Instagram presence. What began as a quiet handle transition has become a cultural signal: the start of a new era in functional wellness.

Minimal. Cool. Essential. SIGN is hydration made to move with you, fitting seamlessly into your lifestyle, your pocket, and now, your feed.

“This is your sign,” says Scott Harris, Founder. “SIGN is healthy hydration in a flask shaped bottle to fit seamlessly in your hand, pocket and lifestyle. The rebrand on Instagram was our way of inviting the community in before hitting the shelves. It’s a signal to hydrate when seen, a statement when carried.”

What Makes SIGN Different:

  • Function-first Formula: Balanced electrolytes, zero artificial sweeteners and refreshingly clean flavors - all with Non-GMO verified ingredients.
  • Design-Driven Packaging: A unique flask shaped bottle that’s minimal, tactile, and built for visibility, whether in your fridge or your feed.
  • Creator & Movement-Focused: Built with and for the fitness and wellness community, from boutique gyms to celeb trainers.
  • Integrated Lifestyle: SIGN doesn’t just sit on a shelf. It shows up at Equinox, Erewhon, Barry’s, and in your favorite GRWM content.

Ahead of its official launch, SIGN seeded over 200 cases to wellness creators, trainers, and influencers. The result: a flood of content across social, positioning SIGN as the flask everyone’s carrying. The shift from @yogachannel to @drinksign on Instagram marked the first step in this evolution, signaling the brand’s redefinition from fitness content to a full wellness lifestyle.

SIGN officially debuts in 2026, with early access through Instagram (@drinksign) and email waitlist. Retail partners will include Erewhon, Alo, and Sunlife Organics.


ABOUT SIGN

SIGN is a premium hydration brand based in Los Angeles, built on the belief that hydration should be both high-performance and high-vibe. Designed for people in motion, SIGN brings together elevated design, clean ingredients, and community-first marketing to redefine the way we hydrate.

For press inquiries, samples, or interview requests, please contact:
Brooke Echarte – brooke@drinksign.com – 314-807-1344